Filed under: soft drink industry
The events of September 11th 2001, and the global slowdown they accelerated, heavily affected the business environment of the beverage industry in 2002, as they did across all sectors of the global economy. Predictions immediately after the terrorist attacks that the drinks industry would remain immune to any economic slowdown proved only partially true. And beverage companies across the world have experienced one of the most difficult years in memory.
As the global economy slowed, a number of factors combined to make matters worse. In the wine industry, heavy over-planting by the New World producers of Chile, Australia and the US resulted in a hefty over-supply of grapes on the market, forcing prices down and threatening to take a number of businesses under this year. In the spirits industry, the much-heralded growth of the RTD category took on the worrying resemblance of a fad, while a poor summer across Europe adversely affected the sales of soft drinks and beer.
Table of Contents
Chapter 1 Introduction
Chapter 2 January – drinks news review
Chapter 3 February – drinks news review
Chapter 4 March – drinks news review
Chapter 5 April – drinks news review
Chapter 6 May – drinks news review
Chapter 7 June – drinks news review
Chapter 8 July – drinks news review
Chapter 9 August – drinks news review
Chapter 10 September – drinks news review
Chapter 11 October – drinks news review
Chapter 12 November – drinks news review
Chapter 13 December – drinks news review
Chapter 14 Conclusion
Chapter 15 Beer
Chapter 16 Soft drinks
Chapter 17 Wines and spirits
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Help answer the question about soft drink industry
20. Which of the following is an illustration of differentiated oligopoly?
C. the soft drink industry
D. retail stores in large cities
24. In which of the following market models do demand and marginal revenue diverge?
A. pure monopoly, oligopoly, and monopolistic competition
C. pure monopoly only
D. oligopoly only
25. The more elastic a monopolistic competitor's long-run demand curve, the:
A. greater its excess capacity.
B. the higher its price relative to that of a pure competitor having the same cost curves.
C. lower its long-run profit.
D. lower its average total cost at its profit maximizing level of output.
26. The kinked-demand curve model helps to explain price rigidity because:
A. there is a gap in the marginal revenue curve within which changes in marginal cost will not affect output or price.
C. the model assumes firms are engaging in some form of collusion.
if possible a little explanation on the correct answer
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