Betting on Sports: From Super Fan to Substantial Winnings
Tuesday January 05th 2010, 3:10 am
Filed under: sports drink industry

So, you’re the world’s biggest sports fan. You get ALL the sports networks: ESPN in all its variations (ESPN2/Plus/Classic/U/News…), Fox Sports, Fox College Sports (Pacific, Central, Atlantic), Fox Soccer; even Fox Sports en EspaƱol can hold your attention despite the fact that all the Spanish you know you learned watching Dora the Explorer with your four-year-old daughter. Your family knows to steer clear when “the game” (more…)



Health and Energy Drinks – Are They Really Healthy?
Wednesday August 26th 2009, 8:14 pm
Filed under: soft drink industry
Health and Energy Drinks - Are They Really Healthy?

New health drinks and energy drinks seem to fill the coolers and store shelves these days. New beverages are marketed as sports drinks, vitamin water, energy drinks, diabetic drinks,weight-loss or weight-gain drinks and exotic fruit or plant extract drinks- with “miracle” health benefits. The spin is endless – the health claims are often based on fuzzy or no science. There are a few things we should consider when substituting these new beverag (more…)