Extent Of The Effect Of Unhealthy Food Advertising On Childhood Obesity
Saturday March 20th 2010, 9:26 pm
Filed under: sports drink industry

QUESTIONNAIRE RESULTS

The questionnaire aimed at investigating the effect of TV advertising on childhood obesity. Advertising can have either direct or indirect effects on childhood obesity. On top of that, there are also factors outside television advertising that influenced children’s eating habits and consequently their bodyweight.

Direct effects of Television advertisements on childho (more…)



An Analysis Of Sports Advertisements And Their Ethical Implications
Monday March 15th 2010, 9:26 pm
Filed under: sports drink industry

Introduction

Advertisements are an essential part of any market system. They also contribute towards economic development in the country because they enhance competition among industry players. Additionally, advertising informs people about product availability and empowers the consumer. However, if done unethically, advertisements can also bring about irreparable harm to society. For instance, some adve (more…)